WhatsApp pricing by country
Cost per message in INR on the WhatsApp Business Platform, effective July 1, 2026.
Rate card
Cost per message by market
Rates are charged per message and vary by market and category. All figures are in INR.
| Market | Currency | Marketing | Utility | Authentication | Authentication-International | Service |
|---|---|---|---|---|---|---|
| Argentina | INR | 4.5293 | 1.9062 | 1.9062 | n/a | n/a |
| Brazil | INR | 4.5808 | 0.4984 | 0.4984 | n/a | n/a |
| Chile | INR | 6.5135 | 1.4654 | 1.4654 | n/a | n/a |
| Colombia | INR | 0.9161 | 0.0588 | 0.0588 | n/a | n/a |
| Egypt | INR | 4.7191 | 0.2639 | 0.2639 | 4.7668 | n/a |
| France | INR | 6.2990 | 2.1994 | 2.1994 | n/a | n/a |
| Germany | INR | 10.0073 | 4.0322 | 4.0322 | n/a | n/a |
| Hong Kong | INR | 5.3664 | 1.9056 | 1.9056 | n/a | n/a |
| Hungary | INR | 6.2997 | 2.5583 | 2.5583 | n/a | n/a |
| India | INR | 0.8631 | 0.1150 | 0.1150 | 2.4971 | n/a |
| Indonesia | INR | 3.0111 | 1.8316 | 1.8316 | 9.9638 | n/a |
| Israel | INR | 2.5871 | 0.3885 | 0.3885 | n/a | n/a |
| Italy | INR | 5.8206 | 2.1974 | 2.1974 | n/a | n/a |
| Malaysia | INR | 6.3037 | 1.0262 | 1.0262 | 3.0639 | n/a |
| Mexico | INR | 2.2357 | 0.6226 | 0.6226 | n/a | n/a |
| Netherlands | INR | 11.7078 | 3.6656 | 3.6656 | n/a | n/a |
| Nigeria | INR | 3.7851 | 0.4915 | 0.4915 | 5.5035 | n/a |
| Pakistan | INR | 3.4683 | 0.7333 | 0.7333 | 5.5035 | n/a |
| Peru | INR | 5.1536 | 1.4662 | 1.4662 | n/a | n/a |
| Poland | INR | 2.6754 | 0.8918 | 0.8918 | n/a | n/a |
| Qatar | INR | 2.4993 | 0.8789 | 0.8789 | n/a | n/a |
| Romania | INR | 6.2997 | 2.1197 | 2.1197 | n/a | n/a |
| Russia | INR | 5.8767 | 2.9311 | 2.9311 | n/a | n/a |
| Saudi Arabia | INR | 3.6621 | 0.7834 | 0.7834 | 4.3871 | n/a |
| Singapore | INR | 5.3664 | 1.1727 | 1.1727 | n/a | n/a |
| South Africa | INR | 2.7821 | 0.5579 | 0.5579 | 1.4681 | n/a |
| Spain | INR | 5.1801 | 1.4648 | 1.4648 | n/a | n/a |
| Turkey | INR | 0.7989 | 0.0660 | 0.0660 | n/a | n/a |
| United Arab Emirates | INR | 3.6613 | 1.1509 | 1.1509 | 3.7342 | n/a |
| United Kingdom | INR | 4.6496 | 1.6122 | 1.6122 | n/a | n/a |
| North America | INR | 1.8313 | 0.2491 | 0.2491 | n/a | n/a |
| Rest of Africa | INR | 1.6497 | 0.2930 | 0.2930 | n/a | n/a |
| Rest of Asia Pacific | INR | 5.3664 | 0.8282 | 0.8282 | n/a | n/a |
| Rest of Central & Eastern Europe | INR | 6.2997 | 1.5496 | 1.5496 | n/a | n/a |
| Rest of Latin America | INR | 5.4207 | 0.8278 | 0.8278 | n/a | n/a |
| Rest of Middle East | INR | 2.4993 | 0.6665 | 0.6665 | n/a | n/a |
| Rest of Western Europe | INR | 4.3378 | 1.2516 | 1.2516 | n/a | n/a |
| Other | INR | 4.4248 | 0.5641 | 0.5641 | n/a | n/a |
We charge on a per-message basis on the WhatsApp Business Platform. Learn more
Marketing rates apply across Cloud API and Marketing Messages Lite API. Learn more
Some markets are mapped to a “Rest of” region or “Other.” Learn more
In some markets, we have authentication-international rates. Learn more
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