Simple pricing plans
A free trial precedes every paid tier. Pay monthly, quarterly, or yearly - longer cycles cost less per month, and you can move between plans whenever you need to.
Starter
For a small team getting its first channel live.
₹1,499/mo
- 3 team members
- 10,000 contacts
- 20,000 messages / month
- 5 active bots
- Google Sheets & website widget
- Team inbox, labels & quick replies
Growth
For teams running campaigns across channels.
₹2,999/mo
- 5 team members
- Unlimited contacts
- Unlimited messages
- 15 active bots
- Campaigns & smart triggers
- Instagram & Messenger inbox
Pro
For teams that want the AI agent working too.
₹4,999/mo
- 10 team members
- Unlimited messages & bots
- AI Agent with your knowledge base
- Ads Manager & Facebook CAPI
- Custom roles & webhooks
- Advanced analytics per agent
Enterprise
For organisations that need it all, plus the API.
Custom
- Unlimited team members
- Unlimited everything
- External API access
- Full custom permission matrix
- Priority support & onboarding
- Flexible billing cycles
All prices are exclusive of tax. Additional 18% GST chargeable.
Compare Plans Side by Side
WhatsApp Business API Conversational Cost Pricing
WhatsApp charges per message delivered, on top of your plan.
Per message rates · India
Effective 1 October 2026 · set by Meta
- Marketing₹0.8631per messageOffers, launches and re-engagement templates
- Utility₹0.1150per messageOrder, delivery and account update templates
- Authentication₹0.1150per messageOne-time passcode templates
- Service₹0.1150per messageFree-form replies inside the 24-hour windowFirst 1,000 free every month
These per-message rates are for users in India, effective 1 October 2026. Utility messages are chargeable even when sent inside the 24-hour customer service window.
Your actual cost per message depends on the country your users are in. Every country has its own WhatsApp rate. See the full country-wise rates here:
View country-wise rates →Service messages are the free-form replies you send inside the 24-hour customer service window: live chat replies, chatbot replies and AI Agent replies.
From 1 October 2026, every WhatsApp Business number gets 1,000 free service messages each month (resets on the 1st; unused messages do not carry over). After that, each service message costs ₹0.1150 for Indian users.
Replies inside the 72-hour free entry point window from Click-to-WhatsApp ads stay free.
User-initiated messages
When a user messages you, a 24-hour customer service window opens. Free-form replies inside it - live chat, chatbot and AI Agent replies - are service messages: the first 1,000 each month are free, then each one is charged. Utility templates sent inside the window are charged too.
Business-initiated messages
To reach a user outside the 24-hour window, you send an approved template - marketing, utility or authentication. Each delivered template is charged at its category's rate. Replies within 72 hours of a Click-to-WhatsApp ad stay free.
A conversational CRM built for speed and clarity
Bot Listener is built to cut the busywork, keep every channel visible, and turn conversations into revenue.
One workspace your whole team works from
Every business gets its own isolated workspace where agents, bots, and automations work the same live conversations.
Automation you can follow end to end
Drag nodes on a canvas, then read the session log to see exactly where any conversation went.
Branch on the answer you just saved
Save the answer to a session variable
Log the qualified lead to your sheet
Segment them for the next campaign
Assign the chat with its history intact
Reach them with an approved template
What our customers say
Bot Listener helps businesses answer faster, automate the routine, and turn conversations into revenue.
Three of us used to answer the same customer without knowing it. That stopped on day one.
“Labels and internal notes do most of the work. I can see who picked up a chat and what was already promised, without scrolling the whole thread.”
Aditya RaoOperations Manager, BengaluruThe AI agent answers from our own product sheets, so it stopped making things up.
When it genuinely does not know, it hands over with the full history instead of leaving the customer going in circles. That was the deciding factor for us.
Sneha KulkarniBusiness Owner, NashikA broadcast paused itself when our balance ran low and picked up from exactly where it stopped.
We found out mid-campaign during a festive sale. Topped up, it resumed, and not one customer got the same message twice. I was expecting to spend the evening cleaning up.
Karthik ReddyMarketing Head, HyderabadI can finally tell my founder which ad actually produced the sale.
Click-to-WhatsApp attribution with conversions going back to Meta means we stopped arguing about spend and started cutting the campaigns that were not working.
Nikhil JoshiPerformance Marketer, DelhiReady to turn every conversation into revenue?
WhatsApp, Instagram, Messenger and your own website in one shared inbox, with bots and an AI agent handling the repetitive half.